Wednesday, February 8, 2017


Contact:  Michelle Benson

michelle@createmomentum.com

708-907-5301

 

 

SAVOR…CHICAGO AND BRICKSTONE BREWERY UNVEIL McCORMICK PLACE EVERYDAY PALE ALE

FIRST OF ITS KIND BRANDED BREW FOR North America’s largest convention center

 

 

 

[CHICAGO, February 7, 2017]  Brewed using hops grown in the rooftop garden atop McCormick Place’s West Building, McCormick Place Everyday Ale is a refreshing pale ale with a light malt backbone and hopped with Citra, Amarillo and Cascade hops. It is the country’s first branded ale brewed for a convention center using locally-sourced ingredients.

 

The thirst-quenching ale is the result of SAVOR…Chicago working with local Brickstone Brewery to create a McCormick Place-branded brew that uses hops grown this past season in the rooftop garden.  McCormick Place Everyday Ale is available in both cans and on tap in select McCormick Place locations during the Chicago Auto Show and throughout the year.

 

“For many visitors coming to Chicago for a trade show, McCormick Place may be the spot where they spend most of their time. We want to introduce these visitors to the region’s many wonderful makers, brewers, and bakers,” explained Doug Bradley, SAVOR…Chicago Vice President of Culinary. “This local partnership is a great way for us to showcase the region and produce a flavorful, uniquely Chicago brew.”

 

“It's really a great honor to partner with McCormick place and SAVOR,” said BrickStone’s BrewMaster, Tommy Vasilakis. “We had great time working together and we hope you enjoy McCormick Place Every Day Ale as much as we enjoyed brewing it.”

 

BrickStone Brewery first opened its doors in 2006 and started with a 5-barrel brewing system. Within a few years, their microbrews, made right on site with only the finest hops & malts, had gained such popularity that they expanded to a state of the art Newlands brew house with a capacity of 25 bbl brews and most recently opened a production brewery with a fully automated 50 bbl brew house with canning capabilities. Today, BrickStone is best known for its diverse selection of award-winning beers, including 2012 GABF gold medal and 2012 World Beer Cup bronze medal APA and 2013 GABF gold medal Belgo APA. They are located in Bourbonnais, Illinois.



About Chicago’s McCormick Place

McCormick Place, the largest exhibition and meeting facility in North America, is comprised of four state-of-the-art buildings, the North, South and West Buildings, the Lakeside Center, and the Hyatt Regency McCormick Place hotel. Combined, McCormick Place offers 2.6 million square feet of exhibit space, 173 meeting rooms, the 4,249-seat Arie Crown Theater and one of the largest ballrooms in the world.

 

Located on Chicago’s lakefront just minutes from downtown, McCormick Place is owned by the Metropolitan Pier and Exposition Authority and managed by SMG, a worldwide convention facility management company.  For more information, please visit www.mccormickplace.com  or on facebook.com/mccormickplace and twitter.com/mccormick_place.

 

SAVOR

SAVOR, a leader in convention center catering, concessions and special events, took over McCormick Place foodservice operations September 28, 2011. SAVOR is part of SMG, the largest public facilities management company in the world

including McCormick Place as of August 1, 2011.  In 2010, 17 convention centers where SAVOR provides food and beverage service won prestigious Prime Site Awards from Facilities & Destinations.

 

SAVOR is an industry leader in introducing green standards and programs to public facilities. As the food and beverage provider to facilities with some of the most stringent environmental policies in the world, we have researched the matter extensively and work closely with community and facility managers to develop environmentally friendly

operations focused on minimizing carbon footprint by purchasing locally produced, sustainably raised product, using non-petroleum-based packaging and recycling or composting waste whenever possible. www.savorchicagomcpl.com

 

SMG

Since 1977, SMG has provided management services to more than 220 public assembly facilities worldwide, including arenas, stadiums, theatres and performing arts centers, equestrian facilities, convention, congress and exhibition centers, science centers and a variety of other venues. Across the globe, SMG manages more than 14 million square feet of exhibition space and more than 1.75 million arena and theatre seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services. SMG also offers food and beverage operations through its concessions and catering division of SAVOR, currently serving more than 100 accounts worldwide. www.smgworld.com

 

 

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