Contact: Michelle Benson
michelle@createmomentum.com
708-907-5301
SAVOR…CHICAGO AND BRICKSTONE
BREWERY UNVEIL McCORMICK PLACE EVERYDAY PALE ALE
FIRST OF ITS KIND BRANDED BREW
FOR North America’s largest convention center
[CHICAGO, February
7, 2017] Brewed using hops grown in the
rooftop garden atop McCormick Place’s West Building, McCormick Place Everyday
Ale is a refreshing pale ale with a light malt backbone and hopped with Citra,
Amarillo and Cascade hops. It is the country’s first branded ale brewed
for a convention center using locally-sourced ingredients.
The
thirst-quenching ale is the result of SAVOR…Chicago working with local
Brickstone Brewery to create a McCormick Place-branded brew that uses
hops grown this past season in the rooftop garden. McCormick Place Everyday Ale is available in
both cans and on tap in select McCormick Place locations during the Chicago
Auto Show and throughout the year.
“For many visitors coming to Chicago for a trade show,
McCormick Place may be the spot where they spend most of their time. We want to
introduce these visitors to the region’s many wonderful makers, brewers, and
bakers,” explained Doug Bradley, SAVOR…Chicago Vice President of Culinary.
“This local partnership is a great way for us to showcase the region and
produce a flavorful, uniquely Chicago brew.”
“It's really a great honor to partner with
McCormick place and SAVOR,” said BrickStone’s BrewMaster, Tommy Vasilakis. “We
had great time working together and we hope you enjoy McCormick Place Every Day
Ale as much as we enjoyed brewing it.”
BrickStone
Brewery first opened its doors in 2006 and started with a 5-barrel brewing
system. Within a few years, their microbrews, made right on site with only the
finest hops & malts, had gained such popularity that they expanded to a
state of the art Newlands brew house with a capacity of 25 bbl brews and most
recently opened a production brewery with a fully automated 50 bbl brew house
with canning capabilities. Today, BrickStone is best known for its diverse
selection of award-winning beers, including 2012 GABF gold medal and 2012 World
Beer Cup bronze medal APA and 2013 GABF gold medal Belgo APA. They are located
in Bourbonnais, Illinois.
About
Chicago’s McCormick Place
McCormick Place, the
largest exhibition and meeting facility in North America, is comprised of four
state-of-the-art buildings, the North, South and West Buildings, the Lakeside
Center, and the Hyatt Regency McCormick Place hotel. Combined, McCormick Place
offers 2.6 million square feet of exhibit space, 173 meeting rooms, the
4,249-seat Arie Crown Theater and one of the largest ballrooms in the world.
Located on Chicago’s
lakefront just minutes from downtown, McCormick Place is owned by the
Metropolitan Pier and Exposition Authority and managed by SMG, a worldwide
convention facility management company.
For more information, please visit www.mccormickplace.com or on facebook.com/mccormickplace and
twitter.com/mccormick_place.
SAVOR
SAVOR, a leader
in convention center catering, concessions and special events, took over
McCormick Place foodservice operations September 28, 2011. SAVOR is part of
SMG, the largest public facilities management company in the world
including McCormick
Place as of August 1, 2011. In 2010, 17
convention centers where SAVOR provides food and beverage service won
prestigious Prime Site Awards from
Facilities & Destinations.
SAVOR is an industry
leader in introducing green standards and programs to public facilities. As the
food and beverage provider to facilities with some of the most stringent
environmental policies in the world, we have researched the matter extensively
and work closely with community and facility managers to develop environmentally
friendly
operations focused on
minimizing carbon footprint by purchasing locally produced, sustainably raised
product, using non-petroleum-based packaging and recycling or composting waste
whenever possible. www.savorchicagomcpl.com
SMG
Since 1977, SMG has
provided management services to more than 220 public assembly facilities
worldwide, including arenas, stadiums, theatres and performing arts centers,
equestrian facilities, convention, congress and exhibition centers, science
centers and a variety of other venues. Across the globe, SMG manages more than
14 million square feet of exhibition space and more than 1.75 million arena and
theatre seats. As the recognized global industry leader, SMG provides venue
management, sales, marketing, event booking and programming, construction and
design consulting, and pre-opening services. SMG also offers food and beverage
operations through its concessions and catering division of SAVOR, currently
serving more than 100 accounts worldwide. www.smgworld.com
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